TY  - BOOK
AU  - Masood, Arshiya
AU  - Ranganathan, Senthil Kumar
TI  - Brand perception and its impact on the performance of selected private universities in Bangalore
SN  - 20213MGT0006
U1  - 658 MAS 
PY  - 2024///
CY  - Bengaluru
PB  - Presidency University
KW  - Brand Perception
KW  - Brand Identity
KW  - Brand Equity
UR  - https://shodhganga.inflibnet.ac.in/handle/10603/590926
ER  -