Preethi, Marianirmal Impulsive buying factors influencing consumer behaviour in the apparel industry : an examination of office and online modes in Bengaluru city - Bengaluru : Presidency University, 2024. - xviii, 190 p. ISBN: 20203MGT0006 Subjects--Topical Terms: Buying FactorsConsumer Behaviour Dewey Class. No.: 658 PRE