TY  - BOOK
AU  - Preethi, Marianirmal
AU  - Gupta V, Chithambar
TI  - Impulsive buying factors influencing consumer behaviour in the apparel industry: an examination of office and online modes in Bengaluru city
SN  - 20203MGT0006
U1  - 658 PRE 
PY  - 2024///
CY  - Bengaluru
PB  - Presidency University
KW  - Buying Factors
KW  - Consumer Behaviour
UR  - https://shodhganga.inflibnet.ac.in/handle/10603/593469
ER  -