TY  - BOOK
AU  - Kotler, Philip
AU  - Huan, Hooi Den
AU  - Kartajaya, Hermawan
AU  - Mussry, Jacky
TI  - Entrepreneurial marketing : : beyond professional marketing
SN  - 9781119835202
U1  - 658.8 KOT 
PY  - 2023///
CY  - New Jersey
PB  - John Wiley & Sons Inc.
KW  - Entrepreneurship
KW  - Innovation in marketing
KW  - Marketing strategy
ER  -