TY  - BOOK
AU  - Francis,Buttle
AU  - Prior,Daniel D
TI  - Customer relation management: cocepts,applications and technologies
SN  - 9781032811628
U1  - 658.812 FRA 
PY  - 2024///
CY  - London
PB  - Routledge
KW  - CRM Basics
KW  - Customer Engagement
KW  - Tools & Software
ER  -