Finger,Lutz <br/><br/>
Ask measure learn:  using social media analytics to understand and influence customer behavior 

 - Mumbai:  Shroff Publishers & Distributors pvt.ltd,  2014 
 - xxvi,304 p. 
<br/><br/><label>ISBN: </label>9789351107958 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Data analytics<br/>Consumer behavior<br/>Social media
<br/><br/><label>Dewey Class. No.: </label>006.312 FIN