TY  - BOOK
AU  - Finger,Lutz
AU  - Dutta,Soumitra
TI  - Ask measure learn: using social media analytics to understand and influence customer behavior
SN  - 9789351107958
U1  - 006.312 FIN 
PY  - 2014///
CY  - Mumbai
PB  - Shroff Publishers & Distributors pvt.ltd
KW  -  Data analytics
KW  - Consumer behavior
KW  - Social media
ER  -