TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan 
AU  - Setiawan, Iwan 
TI  - Marketing 6.0: the future is immersive
SN  - 9781119835219
U1  - 658.8 KOT 
PY  - 2024///
CY  - New Jersey
PB  - Wiley
KW  - Human-centric marketing
ER  -