Linoff, Gordon S <br/><br/>
Data mining techniques :  for marketing, sales, and customer relationship management 

 - Boulevard:  Wiley,  2011 
 - xi, 847p. 
<br/><br/><label>ISBN: </label>9780470650936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data Mining<br/>Marketing Sales<br/>Techniques
<br/><br/><label>Dewey Class. No.: </label>658.812 LIN