Batra, Rajeev <br/><br/>
Advertising management 

 - 5th ed. 
 - Noida:  Pearson India Education Services Pvt. Ltd.,  2022. 
 - 768 p. 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Management practices<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT