TY  - BOOK
AU  - Batra, Rajeev
AU  -  Aaker, David A.
AU  -  Myers, John G.
TI  - Advertising management
SN  - 9788177588507
U1  - 659.1 BAT 
PY  - 2022///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Advertising
KW  - Management practices
KW  - Marketing
ER  -