TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
AU  - Narayandas, Das
AU  - Seshadri, D. V. R.
TI  - Business market management (B2B): understanding, creating, and delivering value
SN  - 9788131731635
U1  - 658.8 AND 
PY  - 2011///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd
KW  - Business market
KW  - Customer management
KW  - Market strategy
ER  -