Schiffman, Leon G. <br/><br/>
Consumer behavior 

 - 11th ed. 
 - Noida:  Pearson India Education Services,  2015. 
 - xxvii, 508 p. 
<br/><br/><label>ISBN: </label>9789332537644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer as individual<br/>Consumer behaviour - cultural influences<br/>Decision making - consumers
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH