Schiffman, Leon G. <br/><br/>
Consumer behavior 

 - 11th ed. 
 - Noida:  Pearson India Education Services,  2018. 
 - xxvii, 508 p. 
<br/><br/><label>ISBN: </label>9789332555099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer as individual<br/>Consumer behavior - cultural influences<br/>Consumer decision making
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH