TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joseph
AU  - Ramesh Kumar, S.
TI  - Consumer behavior
SN  - 9789332555099
U1  - 658.8342 SCH 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services
KW  - Consumer as individual
KW  - Consumer behavior - cultural influences
KW  - Consumer decision making
ER  -