Hollensen, Svend <br/><br/>
Global marketing :  a decision-oriented approach 

 - 4th ed. 
 - Noida:  Pearson India Education Services,  2010. 
 - xxxix, 753 p. 
<br/><br/><label>ISBN: </label>9788131728147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing<br/>Marketing strategies<br/>International markets
<br/><br/><label>Dewey Class. No.: </label>658.84 HOL