TY  - BOOK
AU  - Hollensen, Svend
AU  - Banerjee, Madhumita
TI  - Global marketing: a decision-oriented approach
SN  - 9788131728147
U1  - 658.84 HOL 
PY  - 2010///
CY  - Noida
PB  - Pearson India Education Services
KW  - International marketing
KW  - Marketing strategies
KW  - International markets
ER  -