Kotler, Philip <br/><br/>
Marketing management 

 - 15th ed. 
 - Noida:  Pearson India Education Services Pvt. Ltd,  2013. 
 - xxvi, 756 p. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT