TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing research: an applied orientation
SN  - 9789332555693
U1  - 658.83 MAL 
PY  - 2016///
CY  - Noida
PB  - Pearson India Education Services
KW  - Marketing research
KW  - Research process
KW  - Marketing research data analysis
ER  -