Keller, Kevin Lane <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity 

 - 4th ed. 
 - Noida:  Pearson India Education Services,  2019. 
 - xxix, 586 p. 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Brand strategy<br/>Brand performance
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL