TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi M. G.
AU  - Jacob, Issac
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 9789332542204
U1  - 658.827 KEL 
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services
KW  - Brand management
KW  - Brand strategy
KW  - Brand performance
ER  -