TY  - BOOK
AU  - David, Fred R.
AU  - David, Forest R
AU  - Kansal, Purva
TI  - Strategic management concepts: a competitive advantage approach
SN  - 9789353062835
U1  - 658.4012 DAV 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services
KW  - Strategic planning
KW  - Strategic formulation
KW  - Strategy evaluation
ER  -