Ramesh Kumar, S. <br/><br/>
Case studies in consumer behaviour 

 - Noida:  Pearson India Education Services,  2012. 
 - viii, 270 p. 
 - Pearson Casebook Series .
<br/><br/><label>ISBN: </label>9788131774489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior - case studies
<br/><br/><label>Dewey Class. No.: </label>658.834 RAM