TY  - BOOK
AU  - Ramesh Kumar, S.
TI  - Case studies in consumer behaviour
SN  - 9788131774489
U1  - 658.834 RAM 
PY  - 2012///
CY  - Noida
PB  - Pearson India Education Services
KW  - Consumer behavior
KW  - Consumer behavior - case studies
ER  -