Ramesh Kumar, S. <br/><br/>
Case studies in marketing management 

 - New Delhi:  Dorling Kindersley (India) Pvt. Ltd,/Pearson Education in South Asia.,  2012 
 - viii, 378 p. 
<br/><br/><label>ISBN: </label>9788131761397 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing challenges <br/> Marketing Management<br/>Firm managements 
<br/><br/><label>Dewey Class. No.: </label>658.800954 RAM