TY  - BOOK
AU  - Ramesh Kumar, S.
TI  - Case studies in marketing management
SN  - 9788131761397
U1  - 658.800954 RAM 
PY  - 2012///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd,/Pearson Education in South Asia.
KW  -  Marketing challenges
KW  -  Marketing Management
KW  - Firm managements
ER  -