Kotler, Philip <br/><br/>
Frame work for marketing management 

 - 5th ed. 
 - New Delhi:  Dorling Kindersley (India) Pvt. Ltd,  2014. 
 - 288 p. 
<br/><br/><label>ISBN: </label>9789332518179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT