TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin
TI  - Frame work for marketing management
SN  - 9789332518179
U1  - 658.8 KOT 
PY  - 2014///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd
KW  - Marketing management
ER  -