Heath, Chip <br/><br/>
Made to stick :  why some ideas take hold and others come unstuck 

 - London:  Arrow Books,  2008. London:  Random House Books,  2007. 
 - 323 p. 
<br/><br/><label>ISBN: </label>9780099505693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Context effects (Psychology)<br/>Contagion (Social psychology)<br/>Social psychology<br/>Creative ability in business
<br/><br/><label>Dewey Class. No.: </label>302.13 HEA