TY  - BOOK
AU  - Heath, Chip
AU  - Heath, Dan
TI  - Made to stick: why some ideas take hold and others come unstuck
SN  - 9780099505693
U1  - 302.13 HEA 
PY  - 2008///
CY  - London
PB  - Arrow Books
KW  - Context effects (Psychology)
KW  - Contagion (Social psychology)
KW  - Social psychology
KW  - Creative ability in business
ER  -