Kumar, Alok <br/><br/>
Customer relationship management :  concepts and applications 

 - New Delhi:  Biztantra,  2018. New Delhi:  Dreamtech Press,  2018. 
 - xviii, 350 p. 
<br/><br/><label>ISBN: </label>9788177226225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>CRM<br/>Customer value
<br/><br/><label>Dewey Class. No.: </label>658.812 KUM