TY  - BOOK
AU  - Kumar, Alok
AU  - Chhabi, Sinha
AU  - Sharma, Rakesh
TI  - Customer relationship management: concepts and applications
SN  - 9788177226225
U1  - 658.812 KUM 
PY  - 2018///
CY  - New Delhi
PB  - Biztantra
KW  - Customer relations
KW  - CRM
KW  - Customer value
ER  -