Sharma, Dheeraj <br/><br/>
Consumer behavior :  a managerial perspective 

 - New Delhi:  Cengage Learning India Pvt. Ltd.,  2015. 
 - xviii, 538 p. 
<br/><br/><label>ISBN: </label>9788131528532 8131528537 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer relations<br/>Consumer decision making
<br/><br/><label>Dewey Class. No.: </label>658.8342 SHA