TY  - BOOK
AU  - Sharma, Dheeraj
AU  - Sheth, Jagdish N.
AU  - Mittal, Banwari
TI  - Consumer behavior: a managerial perspective
SN  - 9788131528532
U1  - 658.8342 SHA 
PY  - 2015///
CY  - New Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Consumer behavior
KW  - Consumer relations
KW  - Consumer decision making
ER  -