Ferrell, O. C. <br/><br/>
Marketing strategy :  text and cases 

 - 6th ed. 
 - New Delhi:  Cengage Learning India Pvt. Ltd,  2016. 
 - xxiv, 587 p. 
<br/><br/><label>ISBN: </label>9788131531822 8131531821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 FER