TY  - BOOK
AU  - Ferrell, O. C.
AU  - Hartline, Michael D.
TI  - Marketing strategy: text and cases
SN  - 9788131531822
U1  - 658.8 FER 
PY  - 2016///
CY  - New Delhi
PB  - Cengage Learning India Pvt. Ltd
KW  - Marketing strategy
ER  -