Bruner II, Gordon C. <br/><br/>
Marketing scales handbook :  the top 20 multi-item measures used in consumer research 

 - Texas:  CreateSpace Independent Publishing Platform,  2013. 
 - viii, 151 p. 
<br/><br/><label>ISBN: </label>9781482779912 1482779919 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior research<br/>Marketing research- statistical methods<br/>Marketing scales
<br/><br/><label>Dewey Class. No.: </label>658.83028 BRU