TY  - BOOK
AU  - Martin, Roger
TI  - Design of business: why design thinking is the next competitive advantage
SN  - 9781422177808
U1  - 658.4063 MAR 
PY  - 2009///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Creative thinking
KW  - Management
KW  - Knowledge management
ER  -