TY  - BOOK
AU  - Dawar, Niraj
TI  - Tilt: shifting your strategy from products to customers
SN  - 9781422187173
U1  - 658.802 DAW 
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Strategic management
KW  - Customer relations
KW  - Consumer behavior
ER  -