TY  - BOOK
AU  - Chunawalla, S. A.
TI  - Product management
SN  - 9789351421856
U1  - 658.56 CHU 
PY  - 2014///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Product planning
KW  - Brand management
KW  - Products - basic concepts
ER  -