TY  - BOOK
AU  - Dooley, Roger
TI  - Brainfluence: 100 ways to persuade and convince consumers with neuromarketing
SN  - 9781118113363
U1  - 658.80019 DOO 
PY  - 2012///
CY  - New Jersy
PB  - John Wiley & sons, Inc.
KW  - Marketing - psychological aspects
KW  - Neuromarketing
KW  - Advertising - psychological aspects
ER  -