Plessis, Erik Du <br/><br/>
Branded mind :  what neuroscience really tells us about the puzzle of the brain and the brand 

 - London:  Kogan Page Limited,  2011. 
 - xvii, 251 p. 
<br/><br/><label>ISBN: </label>9780749461256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brain studies<br/>Neuroscience<br/>Personality
<br/><br/><label>Dewey Class. No.: </label>658.3842 PLE