TY  - BOOK
AU  - Plessis, Erik Du
TI  - Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand
SN  - 9780749461256
U1  - 658.3842 PLE 
PY  - 2011///
CY  - London
PB  - Kogan Page Limited
KW  - Brain studies
KW  - Neuroscience
KW  - Personality
ER  -