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Marketing theory : philosophy of science foundations of marketing - Vol. 2

by Singh, Jagdip [Editor] | Azab [Contributor] | Bagozzi, Richard P [Contributor] | Bellenger, Danny N [Contributor] | Clark, Terry [Contributor] | Fisk, Raymond P [Contributor] | Nakamota, Kent [Contributor] | Peterson, Robert A [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - Shelby D. Hunt ; Vol. 1-10Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd. , 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.84 SIN.

Consumer behavior : information processing and decision making - Vol. 3

by Patil, Ashitosh R [Editor] | Bagozzi, Richard P [Contributor] | Lacobucci, Dawn [Contributor] | Meyer, Robert [Contributor] | Monre, kent B [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 PAT.

Planned social change and the diffusion of innovation - Vol. 1

by Moorman, Christine [Editor] | Bagozzi, Richard P [Contributor] | Andreasen, Alan R [Contributor] | Kotler, Philip [Contributor] | Vertinsky, Ilan [Contributor] | Lin, Nan [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Gerald Zaltman ; Vol. 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 MOO.

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