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Marketing research : an applied orientation

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th ed.Material type: Text Text Publication details: Noida: Pearson India Education Services., 2022Availability: Items available for loan: Presidency University Library (5) . Location(s): Call number: 658.83 MAL.

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Employing qualitative methods in the private sector

by Mitchell, Marilyn L.

Series: Qualitative research methodsMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage Publications, 1998Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 MIT.

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