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E-commerce : business. technology. society.

by Loudon, Kenneth C | Traver, Carol Guercio.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Pearson, 2016Availability: Items available for loan: Presidency University Library (5) . Location(s): Management Call number: 658.872 LAU.

Fundamentals of digital marketing

by Bhatia, Puneet Singh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services Pvt. Ltd, 2017Availability: Items available for loan: Presidency University Library (12) . Items available for reference: Presidency University Library Access Restricted (9) . Location(s): Management Call number: 658.8 BHA.

Facebook marketing : leveraging Facebook's features for your marketing campaigns

by Carter, Brian | Levy, Justin.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.872 CAR.

Internet marketing and e-commerce

by Hanson, Ward A | Kalyanam, Kirthi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Cengage Learning India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (5) . Location(s): Management Call number: 658.872 HAN.

E-marketing

by Strauss, Judy | Frost, Raymond.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Routledge Taylor & Francis Group, 2016Availability: Items available for loan: Presidency University Library (5) . Items available for reference: Presidency University Library Access Restricted (5) . Location(s): Management Call number: 658.872 STR.

Social media marketing

by Tuten, Tracy L | Solomon, Michael R.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.872 TUT.

Art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns

by Dodson, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Wiley India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.872 DOD.

Digital marketing : all in one for dummies

by Diamond, Stephanie.

Material type: Text Text Publication details: New Delhi Wiley 2020Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.8 DIA.

Digital marketing : strategy and tactics

by Kagan, Jeremy | Singh, Siddharth Shekhar.

Material type: Text Text Publication details: New Delhi: Wiley India Pvt. Ltd., 2020Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.8 KAG.

E-commerce : business. technology. society.

by Laudon, Kenneth C | Traver, Carol Guercio.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2019Availability: Items available for loan: Presidency University Library (2) . Location(s): Call number: 658.872 LAU.

Digital marketing

by Ahuja, Vandana.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Oxford University Press, 2015Availability: Not available: Checked out (1).

Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns

by Ryan, Damian.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Kogan Page Limited, 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.872 RYA.

Ultimate web marketing guide

by Miller, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.872 MIL.

Integrated advertising, promotion, and marketing communications

by Clow, Kenneth E | Baack, Donald E.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 CLO.

E-commerce

by Mann, Puja Walia | Nidhi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai: MJP Publishers, 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.872 MAN.

Global search engine marketing : fine-tuning your international search engine results

by Kennedy, Anne | Hauksson, Kristjan Mar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.872 KEN.

Analytical study on the digital marketing practices adopted at higher education institutions

by Nair, K.V. Rajendran | Senthilkumar [CON].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bengaluru: Presidency University, 2022Online access: Click here to access online Availability: Items available for reference: Presidency University Library Access Restricted (1) . Location(s): Management Call number: 658.872 NAI.

Fundamentals of digital marketing

by Bhatia, Puneet Singh.

Edition: 2nd ed.Material type: Text Text Publication details: Noida: Pearson, 2029Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 BHA.

Digital marketing

by Gupta, Seema.

Edition: 3rd ed.Material type: Text Text Publication details: Chennai : Mcgrawhill, 2023Availability: Items available for loan: Presidency University Library (3) . Location(s): Management Call number: 658.872 GUP.

Digital marketing excellence planning, optimizing and integrating online marketing

by Chaffey, Dave | Smith, P. R.

Edition: 6th ed.Material type: Text Text Publication details: New York : Routledge., 2023Availability: Items available for loan: Presidency University Library (3) . Location(s): Commerce Call number: 658.872 CHA.

Internet Marketing Strategies and its impact on customer buying behavior towards selected online web portals

by Gagana V | Ranganathan, Senthil Kumar [CON].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: en Publication details: Bengaluru : Presidency University, 2024Online access: Click here to access online Availability: Items available for reference: Presidency University Library Access Restricted (1) . Location(s): Call number: 658 GAG.

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