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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing

by Dooley, Roger.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersy: John Wiley & sons, Inc., 2012Availability: Items available for loan: Presidency University Library (5) . Location(s): Humanities Call number: 658.80019 DOO.

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Neuromarketing for dummies

by Genco, Stephen J | Pohlmann, Andrew P | Steidl, Peter.

Material type: Text Text Publication details: New Delhi: Wiley India Pvt. Ltd., 2014Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.8342 GEN.

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