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Advertising management by Batra, Rajeev | Aaker, David A | Myers, John G. Edition: 5th ed.Material type:  Text Publication details: Noida: Pearson India Education Services Pvt. Ltd., 2022Availability: Items available for loan: Presidency University Library (6) . Not available: Checked out (1). Location(s): Management Call number: 659.1 BAT.
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Strategic Market Management, 11ed, (An Indian Adaptation) by Aaker, David A | Islam, Jamid ul [Adapter] | Rahman, Zillur [Adapter] | Moorman, Christine. Edition: 11th ed.Material type: Text Publication details: New Delhi: Wiley India Pvt. Ltd., 2022Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.8 AAK.
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Marketing research by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Wiley India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.83 AAK.
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Aaker on branding : 20 principles that drive success by Aaker, David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage Publications, 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.827 AAK.
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Managerial marketing : current thought - Vol. 6 by Sisodia, Rajendra S [Editor] | Aaker, David [Contributor] | Balaji C. Krishnan [Series Editor] | Kotler, Philip [Contributor] | Kumar, V [Contributor] | Peterson, Robert A [Contributor] | Urban, Glen L [Contributor]. Series: Legends in Marketing : Jagdish N. Sheth ; Vol. 1-9Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SIS.
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Customer and consumer insights - Vol. 1 by Aaker, David A [Editor] | Lehmann, Don [Contributor] | Lemon, Katherine N [Contributor] | Sheth, Jagdish N [Series Editor] | Staelin, Richard [Contributor]. Series: Legends in Marketing - George S. Day ; Vol. 1-7Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 AAK.
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Marketing research by Aaker, David A | Das, Gopal [Adapter] | Day, George S | Kumar, V | Leone, Robert P. Edition: 11th ed.Material type: Text Publication details: New Delhi: Wiley India Pvt. Ltd., 2019Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.83 AAK.
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Advertising management by Batra, Rajeev | Aaker, David A | Myers, John G | Swaminathan , Freda. Edition: 5th ed.Material type: Text Publication details: New Delhi: Pearson, 2023Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 659.1 BAT.
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