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		Role of familiarity and knowledge in consumer behavior - Vol. 1 by Mita Sujan [Editor] \| Brucks, Merrie [Contributor] \| Rao, Akshay [Contributor] \| Sheth, Jagdish N [Series Editor]. Series: Legends in consumer behavior - C. Whan Park ; Vol. 1-5Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2019Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 MIT. Place hold Log in to add tags Add to cart (remove)
		Consumer behavior : attitude, intention, and choice behavior - Vol. 4 by Malhotra, Naresh K \| Brucks, Merrie L [Contributor] \| Hoyer, Wayne D [Contributor] \| King, Tracey M [Editor] \| Maclnnis, Debbie [Contributor] \| Sheth, Jagdish N [Series Editor]. Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 MAL. Place hold Log in to add tags Add to cart (remove)

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