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		Brand strategy - Vol. 4 by Patrick, Vanessa [Editor] \| Ahluwalia, Rohini [Contributor] \| Escalas, Jennifer Edson [Contributor] \| Sheth, Jagdish N [Series Editor]. Series: Legends in consumer behavior - C. Whan Park ; Vol. 1-5Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2019Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 PAT. Place hold Log in to add tags Add to cart (remove)
		Attitude, identity, and infulence - Vol. 6 by Escalas, Jennifer Edson [Editor] \| Dahl, Darren W [Contributor] \| Kassarjian, Harold H [Contributor] \| Lutz, Richard J [Contributor] \| Sheth, Jagdish N [Series Editor]. Series: Legends in Consumer Behavior - James R. Bettman ; Vol. 1-6Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 LYN. Place hold Log in to add tags Add to cart (remove)

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